If you’re a coffee enthusiast who loves trying different roast levels, you’ve come to the right place! Roasting coffee beans is an art that requires perfection, even for experienced baristas. This guide will explore what makes a perfect cup of light, medium, and dark roasts. We hope this guide will encourage you to discover new coffees that constantly thrill your taste buds. Let’s dive in and learn how to determine your preferences by exploring each brew’s various aromas, flavors, and texture profiles.

A World of Flavor: Understanding Coffee Roast

Roasting is a heat process that turns raw green coffee beans into the fragrant beans we know and love. Roasting is both an art and a science, as roasters can fine-tune the process to bring out specific flavors and characteristics in the coffee. 

The roast level, duration, and temperature all play essential roles in determining the final taste of the brewed coffee. Different roast levels result in different flavors, aromas, and acidity levels, ranging from light (e.g., Cinnamon roast) to dark (e.g., French roast).

River Moon Wellness is here to help when starting your coffee journey.

Light Roast: The Delicate Dance of Taste

Light roast coffee is characterized by its light brown color. It has a higher acidity level, focusing on preserving the distinct flavors of the coffee bean’s origin. 

Contrary to popular belief, light roast coffee beans contain slightly more caffeine than their darker counterparts.

Light roast coffee is well-suited for brewing methods that highlight its delicate flavors, such as:

  • Pour-over
  • Chemex
  • Drip coffee makers
Medium Roast: The Balanced Brew

Medium roast coffee is a versatile roast level that strikes a balance between the flavors of the coffee bean’s origin and the roast-induced qualities. 


Medium roast coffee is often seen as a bridge between the original characteristics of the coffee bean and the flavors introduced during roasting. Its balanced body and well-rounded profile make it a favorite among coffee drinkers seeking a balanced and agreeable brew.

Medium roast coffee is versatile and works well with a variety of brewing methods, such as:

  • Drip coffee makers
  • Common household machines
  • French presses
Dark Roast: The Bold and the Beautiful

Dark roast coffee is known for its bold and robust flavors, achieved through a longer roasting process that brings out rich, roast-induced characteristics. Dark roast beans have a shiny, dark brown to almost black appearance due to the extended exposure to heat.

Many espresso blends incorporate dark roast beans because they can withstand the intense brewing process while delivering a strong and concentrated flavor.

Dark roast coffee works well with brewing methods such as espresso machines and French presses. Dark roast beans are also often used in various flavored drinks, as you can still taste the coffee through the added ingredients.

Matching Your Mood and Moment: Selecting the Best Coffee Roast

When it comes to selecting the best coffee roast, everyone has their preferences. You might even have specific beans you only use when making iced coffee and other beans for espressos. 

At River Moon Wellness, we work with nature’s elements to provide high-quality coffee, tea, tinctures, and more. Take a look at our range of coffees today!


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